Home
Professional conference organisation
Partnerships
Resource mobilisation
Stakeholder relations
Reputation management
Campaign management
Beneficiation programmes
Golf tournaments and golf days
NGO engagement
Pan-African roadshows
B2B advisory
Boasting a professional pedigree of more than 40 years
Afrika Desk provides pan-African and international services that support organisational objectives, and promote diplomatic and business success – ultimately driving B2B/B2G/B2A.
Afrika Desk is a game-changer and a catalyst for resounding success, leveraging its expertise to solve complex briefs. It facilitates meaningful connections anchored by a deep understanding of protocol and diplomacy. Afrika Desk stands as a trusted and dedicated advisory partner to its clients.
1
2
3
4
5
6
7
0
9
8
7
6
5
4
3
0
9
8
7
6
5
4
3
%
Black female-owned
4
5
6
7
8
9
0
9
8
7
6
5
4
3
+
Years of experience
2
3
4
5
6
7
8
9
1
2
3
4
5
6
7
8
9
+
Countries: PCO experience
6
5
4
3
2
1
0
9
8
7
x
AU regions
PROFILE
01
Afrika Desk is a 100% female-owned company
comprising a highly experienced, multidisciplinary team of professionals who conceptualise, create and successfully execute projects for leading brands and major public entities.
02
Its staff are pan-African specialists
in trade relations and investment-related projects, and between them boast decades of experience in arranging, publicising and managing engagement at national, regional, continental and international levels.
03
Afrika Desk’s work is relationship-based
As its name – taken from the diplomatic nomenclature for specialist teams, or “desks” – suggests, its approach is always cooperative, never prescriptive.
04
Afrika Desk takes pride in strategically aligning
its work with the AU’s Agenda 2063 Strategy and the UN’s Sustainable Development Goals, ensuring that what it does provides immediate and long-term benefits to its clients and the audiences they serve.
PORTFOLIO
Afrika Desk’s clients are typically multilateral entities in pan-African and global contexts. Afrika Desk offers its clients the following services:
Afrika Desk’s solutions are customised to each client and its requirements, adding value through partnerships and collaboration.
Through innovation, transparent procurement processes and solid project management, backed by long-standing relationships and a vital network, a broad geographical footprint and industry memberships, Afrika Desk delivers exceptional services and provides maximum return on investment.
Testimonials
“Afrika Desk has established a good reputation within the African Union and its agencies, especially the AfCFTA, with a strong South African brand that augurs well for South Africa’s economic diplomacy. Afrika Desk (Pty) Ltd maintains a diverse and impeccable team that accommodates demanding schedules and unique requirements, with clear understanding of the clientele being serviced. We have been consistently impressed by their efficiency, attention to detail and dedication to providing seamless service.”
– Mr LL Ndimeni, Chief Director: African Union, South African Department of International Relations and Cooperation
“In March 2023, Afrika Desk successfully organised the African Continental Free Trade Area (AfCFTA) Business Forum in Cape Town, South Africa. From the outset, the team demonstrated a thorough understanding of the elements involved in hosting an event of this nature and magnitude – ultimately offering the Secretariat turnkey solutions.”
– HE Wamkele Mene, Secretary-General, AfCFTA Secretariat
“The PAP worked with Afrika Desk during the special sitting of the Permanent Committees and other Organs of the Pan-African Parliament, held from 13 to 20 September 2024. Their extensive understanding of inter-governmental relations and the African Union’s Agenda 2063 strategy and its agencies, was reflected in the seamless execution of the event.”
– Ms Lindiwe Khumalo, Clerk of the Pan-African Parliament
“Without a doubt, I hereby recommend Ms Margaret Canca as a dedicated, knowledgeable leader with an extensive range of experience which makes her an all-rounder. I know that she will be a beneficial addition to any organisation.”
– Dr Levi Uche Madueke, AU Commissioner General for the Expo 2020 Dubai
“The SABBC found Ms Canca to be solution-oriented and professional in curating diverse platforms of engagement at which she facilitated the participation of key continental role-players from the AU and regional business councils. Her deep understanding of the African continent and its dynamics significantly contributed to the SABBC’s ability to deliver an inclusive programme that effectively highlighted the capabilities of South Africa and the broader African region.”
– Ms Busi Mabuza, Chairperson, South African Chapter of the BRICS Business Council (SABBC)
